Nigeria · Kenya · South Africa

The pulse of Africa's app economy

Every week we track who raised money, which apps launched, which brands entered the market, who is hiring to grow, and who is tendering for marketing work. Short, factual, and linked to the source.

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The Monday brief

One email every Monday with the week's most important app economy signals across our three markets. Free, and you can unsubscribe at any time.

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Latest signals

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By market

Nigeria

  • Glovo NigeriaReni Onafeko (former Head of Growth, acting MD since February) now leads Glovo Nigeria,…
  • KredeteHiring Head of Marketing, Brand and Product Growth (Lagos), with global content strategy…
  • SaudiaWill fly Abuja–Jeddah direct from 1 December 2026, three times a week on an A321XLR
  • ARM HoldingHiring Growth Product Manager for its digital wealth platforms (Lagos), owning…

All Nigeria signals

Kenya

  • Safaricom (M-PESA)Opened Ziidi Shari'ah investing to 41M+ M-PESA users via My OneApp, launched AI Pay, and…
  • Airtel MoneyIFC committed up to $90M as cornerstone investor in Airtel Money's London IPO (secondary…
  • Absa Bank KenyaLaunched Absa Next, a standalone savings, investing and loans app that does not need an…
  • LunoBought Nairobi-based cross-border payments firm GTXN to be its payments arm

All Kenya signals

South Africa

  • LekkeSlaap (Tripco)Sold to a consortium co-led by Bellair Road and Janic Capital, with new capital for…
  • BetmatchRuns a peer-to-peer betting exchange under a North West Gambling Board licence, which the…
  • SpotifyBringing audiobooks to South Africa, Kenya and Nigeria in a 180+ market rollout
  • Weaver Fintech (PayJustNow, FinChoice)Hiring Product Manager, MVNO, Rewards and Referrals (Cape Town); 3.7 million customers

All South Africa signals

Open marketing tenders

All tenders
OrganisationWhat they wantMarketCloses
Serena Hotels Kenyaprovision of digital marketing servicesKenya

How we track the app economy

We scanEvery Monday we read African business and technology news, company job boards and public tender databases.
We checkA signal is published only when it is confirmed by a public source page. Every page links to that source.
We summariseWe write a short, neutral summary and the key facts. We do not publish rumours or private information.

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